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London, England

Sports Marketing

Summer '25 New Program!

Business

Dates

-

3 weeks

Costs

$7,350

Application Deadline

Enroll Now

Request Information

Dates

-

3 weeks

Costs

$7,350

Application Deadline

Enroll Now

Request Information

Program Overview
Go the distance in the field to discover sports marketing in London. 

Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London Town. Through interactive classes, explore sponsorships, branding, fan engagement, and digital media spend. Team up with other Global Navigators to propose a marketing campaign for a fictitious local sporting event or club. Then, present it to industry professionals. 

Get expert insights during behind-the-scenes tours of legendary venues, like Wembley and London Stadium. Analyze contemporary sports marketing strategies and the ways long-running sports organizations, like Oxford University Polo Club, tackle challenges. Consider the ethical and social implications of sports marketing, too. 

When not on the field, hop on a double decker bus and tour the city’s world-famous landmarks, like the Tower of London, Big Ben, and Westminster Abbey. On excursions, travel to Oxford and cheer for the Old Blues RFC, one of the world’s oldest rugby clubs, as they play their historic Varsity match against Cambridge. London will open your eyes to the British sports industry and kickstart your future sports marketing career!

The Take-Aways

Real-world Experience

Develop practical marketing skills and understand various aspects of the British sports industry. Come home ready to take the next steps in your sports marketing journey.

Credentials For Your Future

Topics for your college essays, experience to inform your future career, and a sports marketing plan showing off your ideas.

Life Skills And New Friendships

Return with greater self-confidence, independence, and improved communication and leadership skills. Enjoy a broader worldview and diverse friendships from across the U.S.

45

Hours Of Expert Instruction

3

Weeks Pursuing Your Passion

1

Life-changing Experience

The Destination
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The Destination

Welcome to London, a city renowned for its history, multiculturalism, and deep-seated love of sport. 

Cricket, soccer, rugby, or tennis, Londoners eat, breathe, and sleep sports. Every year, London buzzes with excitement, hosting epic events like the London Marathon, the FA Cup Final, and legendary Wimbledon. The city has also hosted three Olympics, the first in 1908, making it the world's most frequently chosen host city. And nothing rivals the English Premier League, the most-watched sports league in the world, where the country’s top football (soccer) clubs battle it out every season. 

When not cheering for the home team, get a history lesson at the British Museum and the Natural History Museum. Snap photos of globally-recognized landmarks like Buckingham Palace, the Tower Bridge, and London Eye. Ride the London Underground and stop to stroll charming London neighborhoods, like the West End and Westminster. Raise your pinkies over afternoon tea and grab a street food snack at the Borough Market, where you can try flavors from all over the world along with local favorites, like fish and chips, bangers and mash, and Yorkshire pudding. 

Cultural Awareness 

CIEE wants all our students to feel welcomed, supported, and empowered to succeed while studying abroad. Local CIEE staff have provided details about conditions and cultural attitudes that students with specific identities might encounter in London. 

Daily Life

Daily Life

Monday–Friday  

Each day offers a balance between interactive instruction and cultural activities with time on your own, too. Morning classes and afternoon activities may swap places.  

  • Breakfast at the hostel/hotel 
  • Hands-on learning with expert instructors and sports industry professionals 
  • Lunch with your fellow Global Navigators 
  • Out and about for a cultural activity or workshop 
  • Dinner at the hostel/hotel or in the community 

Weekends   

  • Overnight or day excursions to top sites  
  • Quality time with friends 

Housing

Hostel/hotel, shared rooms with other Global Navigators

24/7 Support

1 Program Leader for every 12 students and support from local staff

Program Blogs

From CIEE

Much Ado about London

By Darby McHugh at CIEE

Sunday: Whew - exhaustion from the past week caught up with MANY of our crew and today's free day was a much needed respite! Pretty much everyone had a lie-in... keep reading

From CIEE

My Fair Global Navigator

By Darby McHugh at CIEE

Goodness.... the creativity of blog titles is deteriorating in direct correlation to Program Leader Exhaustion!!! We. Are. Having. A. Time! I know we just posted but we've had a couple... keep reading

From CIEE

A Londoner in the Sun

By Darby McHugh at CIEE

So far, our time in London has been so unseasonably warm and sunny that some Londoners have been "chuffed" enough to thank us Americans for bringing the sunshine! Thus, today's... keep reading

Activities

Sample Activities

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Just imagine all the fun you’ll have!

  • Hop on a saddle during a polo taster session and get a taste for one of the world’s oldest team sports, known as the "Sport of Kings.” Play in your first chukka (interval). 
  • See iconic images from game-winning moments, listen to classic sports commentary recordings, and trace the history of footballing over the last century at the National Football Museum. 
  • Experience the thrill and passion of London sports fans cheering for the home team at a live sporting event. 
  • Visit the legendary cricket venue Lord’s Cricket Ground, the home to one of world’s oldest sporting museums.
  • Explore street art in London’s East End alongside a local expert to learn more about its socio-political context and evolution. Spot your favorite sports mural! 

Please note activities are based on past programs and subject to change at CIEE's discretion to adapt to local circumstances and participant feedback. Our goal when arranging activities is always to enhance your experience. 

Eligibility

Eligibility

  • Participants must be 14 years old and above. 
  • Program open to current high school students—Freshmen, Sophomores, Juniors, and Seniors. Students must have completed Freshman year of high school before traveling on program. 
  • For scholarship eligibility requirements, please check our scholarship page

For more information, refer to the detailed Program Essential Eligibility Criteria

Dates & Fees

Dates & Fees

Application Fee 

$25 

Optional College Credit Fee 

$150 

Program scholarships and tuition include iNext Travel Insurance, but do not cover the cost of flights. Find additional details about what’s included with your tuition.    

More questions? Find answers, get application support, sign up for virtual presentations, or contact us

Program

Application Due

Start Date

End Date

Costs

Program Summer Session I 2025 3 weeks Start Date End Date Costs $7,350
Program Summer Session II 2025 3 weeks Start Date End Date Costs $7,350

Program Fees

CIEE offers the most student support of any provider in its program fee, including an airport greeting, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and CIEE iNext travel protection with benefits.

Program Balance = $7,350

Total Fees = $7,350

Estimated Costs

Students are responsible and manage costs related to travel, meals, books, and personal expenses. Below are estimates for consideration.

Financial Aid

CIEE offers the most grants and scholarships of any study abroad organization, including $8 million/year in travel grants, merit-based scholarships, institutional and MSI grants, and Gilman Go Global Grants.

See Scholarships

Program Fees

CIEE offers the most student support of any provider in its program fee, including an airport greeting, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and CIEE iNext travel protection with benefits.

Program Balance = $7,350

Total Fees = $7,350

Estimated Costs

Students are responsible and manage costs related to travel, meals, books, and personal expenses. Below are estimates for consideration.

Financial Aid

CIEE offers the most grants and scholarships of any study abroad organization, including $8 million/year in travel grants, merit-based scholarships, institutional and MSI grants, and Gilman Go Global Grants.

See Scholarships

What's Included

Interactive Classes

Housing

3 Meals/Day

(Dietary Needs Accommodated)

All Ground Transportation

(Once In-country)

Optional Flight Chaperone

(Flight Cost Not Included)

Pre-departure Advice and Orientation

Access to Local Phone and WIFI

All Cultural Activities and Excursions

Comprehensive Medical and Travel Protection

24/7 Emergency On-site Support

Our Staff

Our Staff

Mark Simmons

Center Director

Mark Simmons has an M.A. in History from the University of Aberdeen and a postgraduate degree in Administrative and Information Management from Napier University Edinburgh. 

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