Sports Marketing

Wembley Stadium is the undisputed home of football, as the legendary Pelé himself once said. Walking down the players’ tunnel and stepping onto the pitch, you understand why. Following in the footsteps of icons like Beckham and Bobby Moore, you and your friends imagine the roar of fans filling the air, sharing smiles and gesturing toward the imaginary crowd as you take in the thrill of this iconic field. Guided by stadium hosts, you explore from every angle—from the Royal Box, where champions hold the FA Cup, to the players’ dressing rooms and VIP suites.

In Europe’s largest press room, you and your classmates sit where top managers and players face the media, gaining insight into the role of press and publicity in sports marketing. Each space, from the tunnel to the pitch, brings your studies to life, revealing how hospitality, media, and logistics combine to create unforgettable fan experiences.

Leaving Wembley, you’re inspired to turn your love of sports and marketing into a career with new perspectives on the industry’s power to captivate and connect.

The energy hits you the moment you step into Twickenham Stadium, home to the World Rugby Museum. You and your friends get to explore the rich history of the sport, surrounded by legendary jerseys, trophies, and interactive exhibits. The roar of past matches echoes through immersive displays, letting you relive rugby’s greatest moments.

You take a seat in the Play Rugby Zone, where digital simulations let you test your kicking and passing skills, just like the pros. Around you, branded memorabilia and sponsorship stories reveal rugby’s global marketing power, connecting fans to the game beyond the pitch.

After this visit, you reflect on the endless possibilities of sports marketing, eager to create fun and powerful fan experiences yourself!