Sports Marketing
Why Choose This Program?
Explore
Have fun discovering multicultural London and various sides of the British sports industry.
Network
Meet new friends and sports industry professionals. Build your own community.
Get Inspired
Develop practical marketing skills and collaborate on your own sports marketing campaign.
The Destination
Welcome to London, a city renowned for its history, multiculturalism, and deep-seated love of sport.
Cricket, soccer, rugby, or tennis, Londoners eat, breathe, and sleep sports. Every year, London buzzes with excitement, hosting epic events like the London Marathon, the FA Cup Final, and legendary Wimbledon. The city has also hosted three Olympics, the first in 1908, making it the world's most frequently chosen host city. And nothing rivals the English Premier League, the most-watched sports league in the world, where the country’s top football (soccer) clubs battle it out every season.
When not cheering for the home team, get a history lesson at the British Museum and the Natural History Museum. Snap photos of globally-recognized landmarks like Buckingham Palace, the Tower Bridge, and London Eye. Ride the London Underground and stop to stroll charming London neighborhoods, like the West End and Westminster. Raise your pinkies over afternoon tea and grab a street food snack at the Borough Market, where you can try flavors from all over the world along with local favorites, like fish and chips, bangers and mash, and Yorkshire pudding.
Cultural Awareness
CIEE wants all our students to feel welcomed, supported, and empowered to succeed while studying abroad. Local CIEE staff have provided details about conditions and cultural attitudes that students with specific identities might encounter in London.
Sample Itinerary
Top Rated Activities
Wembley Stadium Tour
Wembley Stadium is the undisputed home of football, as the legendary Pelé himself once said. Walking down the players’ tunnel and stepping onto the pitch, you understand why. Following in the footsteps of icons like Beckham and Bobby Moore, you and your friends imagine the roar of fans filling the air, sharing smiles and gesturing toward the imaginary crowd as you take in the thrill of this iconic field. Guided by stadium hosts, you explore from every angle—from the Royal Box, where champions hold the FA Cup, to the players’ dressing rooms and VIP suites.
In Europe’s largest press room, you and your classmates sit where top managers and players face the media, gaining insight into the role of press and publicity in sports marketing. Each space, from the tunnel to the pitch, brings your studies to life, revealing how hospitality, media, and logistics combine to create unforgettable fan experiences.
Leaving Wembley, you’re inspired to turn your love of sports and marketing into a career with new perspectives on the industry’s power to captivate and connect.
Live Sporting Event Experience
The stadium buzzes with excitement as you and your friends find your seats, surrounded by the energy of a live crowd. Whether you’re at a thrilling rugby match or a Women’s FA Championship game, the intensity is contagious. You glance around, noticing brand activations everywhere—logos on players' kits, banners circling the field, and merchandise stands. Here, the sports marketing concepts you’ve studied in class come to life, showing the real power of audience engagement and brand influence.
As the match unfolds, you analyze how teams and sponsors capture fans' attention, build loyalty, and create memorable experiences. Every cheer and chant offers a glimpse into the psychology of sports marketing, sparking ideas for your final projects. The cheers, the merchandise, the atmosphere—all combine to make this experience unforgettable.
Leaving the stadium, you’re inspired by the endless possibilities in sports marketing, eager to explore a future where you’ll help create these powerful fan connections yourself.
What to Expect from a High School Summer Abroad Business Program
Imagine spending your summer exploring the world, learning from real entrepreneurs what it takes to succeed in business, and making new friendships and connections that last a lifetime. With a... keep reading
How to Apply for Your First Passport
Prepare early for your study abroad adventure and apply for your first passport. Here’s how!
Eligibility
- Participants must be 14 years old and above.
- Program open to current high school students—Freshmen, Sophomores, Juniors, and Seniors. Students must have completed Freshman year of high school before traveling on program.
- For scholarship eligibility requirements, please check our scholarship page.
For more information, refer to the detailed Program Essential Eligibility Criteria.
Dates & Fees
Application Fee
$25
Program scholarships and tuition include iNext Travel Insurance, but do not cover the cost of flights. Find additional details about what’s included with your tuition.
More questions? Find answers, get application support, sign up for virtual presentations, or contact us!
Program Fees
CIEE offers the most student support of any provider in its program fee, including an airport greeting, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and CIEE iNext travel protection with benefits.
Program Balance = $7,350
Total Fees = $7,350Estimated Costs
Students are responsible and manage costs related to travel, meals, books, and personal expenses. Below are estimates for consideration.
Financial Aid
CIEE offers the most grants and scholarships of any study abroad organization, including $8 million/year in travel grants, merit-based scholarships, institutional and MSI grants, and Gilman Go Global Grants.
Program Fees
CIEE offers the most student support of any provider in its program fee, including an airport greeting, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and CIEE iNext travel protection with benefits.
Program Balance = $7,350
Total Fees = $7,350Estimated Costs
Students are responsible and manage costs related to travel, meals, books, and personal expenses. Below are estimates for consideration.
Financial Aid
CIEE offers the most grants and scholarships of any study abroad organization, including $8 million/year in travel grants, merit-based scholarships, institutional and MSI grants, and Gilman Go Global Grants.
Ready to change your life?
What's Included
Interactive Classes
Housing
3 Meals/Day
(Dietary Needs Accommodated)
All Ground Transportation
(Once In-country)
Optional Flight Chaperone
(Flight Cost Not Included)
Pre-departure Advice and Orientation
Access to WIFI
(No international data plan or SIM card included)
All Cultural Activities and Excursions
Comprehensive Medical and Travel Protection
24/7 Emergency On-site Support
Our Staff
Mark Simmons
Center Director
Mark Simmons has an M.A. in History from the University of Aberdeen and a postgraduate degree in Administrative and Information Management from Napier University Edinburgh.
Program Leaders guide and support our High School Summer Abroad participants through every step of their program.
You might also like
- Barcelona, Spain
- Business
Get a backstage pass into sports management in the home of FC Barcelona.
- Dorm/Residence hall
- Berlin, Germany
- Business
What better way to learn about startups than to immerse yourself in the startup capital of Europe?
- Homestay
- Dublin, Ireland
- Copenhagen, Denmark
- Berlin, Germany
- Business
Embark on a 3-week business adventure across Europe
- Dorm/Residence hall
- Hostel/Hotel
- Multi-Destination